Landing Page

• Behind the Scenes footage showcasing 4 different hair colors

• 25 shades color kits with product information and benefits

• 4 strong claims about the collection

• Virtual Try-On module with interactive slider showing before and after

• Videos/Information about the IGK colorists themselves

• How-To step by step videos

• Footer including other pages you can explore

Hair Color Quiz

• A series of 10 questions about your hair to help pick which hair color shades are right for you

Virtual Try-On Module

An interactive experience to virtually try on a hair color before you but.
Just simply take a photo on your phone or computer and see the shade in real time.